Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research
Year of publication: |
2011
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Authors: | Argyriou, Evmorfia ; Melewar, T.C. |
Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 14841319. - Vol. 13.2011, 4, p. 431-452
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