Consumer attitudes toward marketing and consumerism
Year of publication: |
1972
|
---|---|
Authors: | Barksdale, Hiram C. ; Darden, William R. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 4, p. 28-35
|
Subject: | Verbraucher | Verbraucherschutz | Marktforschung | Vereinigte Staaten |
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