Consumer attitudes toward online advertising : the moderating role of personality
Year of publication: |
2017
|
---|---|
Authors: | Souiden, Nizar ; Chtourou, Saber ; Korai, Bernard |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 2, p. 207-227
|
Subject: | advertising medium | attitude toward advertising | online advertising | personality | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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