Consumer attitudes towards business firms' marketing philosophy, consumerism and government regulations in India : a cross-sectional analysis
Year of publication: |
2012
|
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Authors: | Jain, Sanjay K. ; Goel, Parul |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 16.2012, 4, p. 253-271
|
Subject: | Consumer attitudes | consumerism | marketing philosophy | selling concept | government regulations | Indien | India | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation | Verbraucherschutz | Consumer protection |
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