Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization
Year of publication: |
2019
|
---|---|
Authors: | Gaber, Hazem Rasheed ; Wright, Len Tiu ; Kooli, Kaouther |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 6.2019, p. 1-13
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Instagram | social media marketing | advertising | Egypt | brand attitude |
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