Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective
Year of publication: |
2012
|
---|---|
Authors: | Mir, Imran Anwar |
Published in: |
Romanian Economic Journal. - Facultatea de Relatii Economice Internationale. - Vol. 15.2012, 45, p. 265-288
|
Publisher: |
Facultatea de Relatii Economice Internationale |
Subject: | Belief | Attitude | Behavioral Response | Advertising | Social media |
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