Consumer-based brand equity : do brand relationships matter?
Year of publication: |
2022
|
---|---|
Authors: | Ruzzier, Maja Konečnik ; Petek, Nuša ; Bavdaž, Mojca |
Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 27.2022, 1, p. 191-212
|
Subject: | consumer-based brand equity | brand management | brand relationship | brand loyalty | brand awareness | brand image | perceived quality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
Description of contents: | Description [doi.org] |
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