Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
Year of publication: |
2012
|
---|---|
Authors: | Pinar, Musa ; Girard, Tulay ; Eser, Zeliha |
Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 30.2012, 5 (20.7.), p. 359-376
|
Saved in:
Saved in favorites
Similar items by person
-
An exploratory study of consumer-based brand equity in Turkish banking industry
Pinar, Musa, (2011)
-
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa, (2012)
-
Pinar, Musa, (2016)
- More ...