Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption
Year of publication: |
2002
|
---|---|
Authors: | Funk, Daniel C. |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 4.2002, 3, p. 39-64
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sport consumption | identification | segmentation | nostalgia |
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