Consumer behavior and culture : consequences for global marketing and advertising
Marieke de Mooij
| Year of publication: |
c 2004
|
|---|---|
| Authors: | Mooij, Marieke K. de |
| Institutions: | Russell Sage Foundation (contributor) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE Publ. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Theorie | Theory | Welt | World | Verbraucherverhalten | Kultur | Psychologie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 345 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | (pbk.) : £33.00 |
| ISBN: | 0-7619-2668-2 ; 0-7619-2669-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001788068