Consumer behavior and marketing management
Year of publication: |
1967
|
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Authors: | Myers, James H. ; Reynolds, William H. |
Publisher: |
Boston [u.a.] : Houghton Mifflin |
Subject: | Marktpsychologie | Verbraucher | Markt | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verbraucherverhalten |
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