Consumer behavior and marketing strategy
J. Paul Peter ; Jerry C. Olson
| Year of publication: |
1990 ; 2. ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Olson, Jerry C. |
| Publisher: |
Homewood, IL [u.a.] : Irwin |
| Subject: | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 608 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Frühere Aufl. u.d.T.: Peter, Jerome P.: Consumer behavior |
| ISBN: | 0-256-07961-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004091454