Consumer behavior and normative models
Ronald E. Frank; Ronald A. Howard; William F. Massy. Henry J. Claycamp; Arnold E. Amstutz; David B. Learner
| Year of publication: |
1968
|
|---|---|
| Authors: | Frank, Ronald E. ; Howard, Ronald A. ; Massy, William F. |
| Other Persons: | Claycamp, Henry J. (contributor) ; Amstutz, Arnold E. (contributor) ; Learner, David B. (contributor) |
| Published in: |
Applications of the sciences in marketing management. - New York, NY [u.a.] : Wiley. - 1968, p. 33-167
|
| Subject: | Marktpsychologie |
| Description of contents: |
Learner, David B.: Profit maximization through new-product marketing planning and control. mit Bibliogr. S. 151-167
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002209872