CONSUMER BEHAVIOR AND THE DEMAND FOR CULTURAL INDUSTRY PRODUCTS

Necessity for such papers, in which are analyzed cultural influences issues in the consumer behavior and the practical application of management and marketing in sectors of activity like culture, social sector and other areas, it started to impose in our country as a necessity and requirement of the market. The present paper synthesizes the most important theoretical and practical aspects of consumer behavior study of cultural industry products. First part of the paper presents the motivation as part of consumer behavior. Consumer behavior is analyzed both from the psychological point of view as well as from the point of view of decision factors affecting the consumption of cultural services. In this respect it was insisted on the distinction between the buying behavior based on a particular decision-making motivation and the consumption behavior having various reasons. The second part of the paper examines the demand, production, distribution and consumption of the cultural industry products, the paper ending with conclusions.