Consumer behavior : basic findings and management implications
Gerald Zaltman; Melanie Wallendorf
| Year of publication: |
1979
|
|---|---|
| Authors: | Zaltman, Gerald ; Wallendorf, Melanie |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Verbraucher | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Extent: | XIV, 567 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | S. 543-556: Glossary |
| ISBN: | 0-471-98126-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000048467