Consumer behavior : building marketing strategy
Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney
| Year of publication: |
2004 ; 9. ed., internat. ed.
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|---|---|
| Authors: | Hawkins, Del I. ; Best, Roger J. ; Coney, Kenneth A. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 790 S. : Ill. CD-ROM ; 12 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-121469-0 ; 0-07-253686-1 ; 0-07-253692-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004715270