Consumer behavior : buying, having, and being
Michael R. Solomon
| Year of publication: |
1996 ; 3. ed
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Japan | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 682 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-376617-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000532680