Consumer behavior, consumer attitude and consumer franchise
Year of publication: |
1982
|
---|---|
Authors: | Stout, Roy G. |
Published in: |
Straight talk about attitude research. - Chicago, Ill. : American Marketing Assoc., ISBN 0-87757-156-2. - 1982, p. 49-54
|
Subject: | Wirtschaftliches Verhalten | Verbraucher | Absatzwege |
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