Consumer behavior in a multichannel, multimedia retailing environment
Year of publication: |
2010
|
---|---|
Authors: | Dholakia, Utpal M. ; Kahn, Barbara E. ; Reeves, Randy ; Rindfleisch, Aric ; Stewart, David |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 86-95
|
Subject: | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Multimedia | Konsumentenverhalten | Consumer behaviour |
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