Consumer behavior in action : real-life applications for marketing managers
Geoffrey P. Lantos
| Year of publication: |
2010 ; 1. Dr.
|
|---|---|
| Authors: | Lantos, Geoffrey Paul |
| Publisher: |
Armonk, N.Y. [u.a.] : M.E. Sharpe |
| Subject: | Konsumentenverhalten | Consumer behavior. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 629 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7656-2090-3 ; 0-7656-2090-1 |
| Source: |
Persistent link: https://www.econbiz.de/10008686704