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Culture and the Fast-Food Marketing Mix in the People's Republic of China and the USA: Implications for Research and Marketing - To help multinationals meet consumer needs in the People's Republic of China (PRC), this paper provides basic information about culture and consumer behavior with respect to fast food. A joint effort of researchers from two countries resulted in two PRC surveys and one ...
Anderson, Patricia M., (1999)
Price influence and age segments of Beijing consumers
Anderson, Patricia M., (1998)
The development of entrepreneurship and private enterprise in the people's Republic of China and its relevance to transitional economies
He, Xiaohong, (2009)