Consumer Behavior in ‘Groupon’ Business Model in Vietnam Market- the Case of www.cungmua.com
Year of publication: |
2020
|
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Authors: | Ha Nam Khanh, Giao |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Geschäftsmodell | Business model | Vietnam | Viet Nam |
Extent: | 1 Online-Ressource (49 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 13, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.3691773 [DOI] |
Classification: | C12 - Hypothesis Testing ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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