Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Year of publication: |
2024
|
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Authors: | Chan, Eugene Y. |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Palgrave Macmillan |
Subject: | positioning | branding | non-profits | product development | pricing | digital revolution | market research | brand crises | customer value | customer insights | advertising | sales | segmentation | targeting | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Markenimage | Brand image | Produktentwicklung | New product development | Markenartikel | Brand |
Extent: | 1 Online-Ressource (XXI, 267 p. 1 illus.) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-50947-6 ; 978-3-031-50946-9 ; 978-3-031-50948-3 ; 978-3-031-50949-0 |
Other identifiers: | 10.1007/978-3-031-50947-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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