Consumer behavior in the Italian mobile telecommunication market
Year of publication: |
2007
|
---|---|
Authors: | Mazzoni, Clelia ; Castaldi, Laura ; Addeo, Felice |
Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 31.2007, 10/11, p. 632-647
|
Subject: | Mobiltelefon | Mobile phone | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Italien | Italy |
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