Consumer behavior & insights
Alternative title: | Consumer behavior and insights |
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Year of publication: |
[2021]
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Authors: | Phillips, Diane M. |
Publisher: |
New York : Oxford University Press |
Subject: | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxvii, 517 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Revised edition of Consumer behaviour, 2015 |
ISBN: | 978-0-19-085713-4 ; 978-0-19-085715-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Durable purchases over the later life cycle
Browning, Martin James, (2012)
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte, (2015)
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Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela, (2014)
- More ...
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Does innovativeness drive environmentally conscious consumer behavior?
Englis, Basil G., (2013)
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Consumer risk perceptions and marketing strategy : the case of genetically modified food
Phillips, Diane M., (2013)
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Feed them facts : value perceptions and consumer use of sustainability-related product information
Meise, Jan Niklas, (2014)
- More ...