Consumer behavior
Leon G. Schiffman; Leslie Lazar Kanuk
| Year of publication: |
1997 ; 6. ed., [internat. ed.]
|
|---|---|
| Authors: | Schiffman, Leon G. ; Kanuk, Leslie Lazar |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Verbraucherforschung |
| Extent: | XV, 672 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-13-719501-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000608640