Consumer behavior
Year of publication: |
2007 ; 9. ed.
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Authors: | Schiffman, Leon G. ; Kanuk, Leslie Lazar |
Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
Subject: | Verbraucherverhalten | Marktsegmentierung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Probleme der psychologischen Kundensegmentierung durch die Verkaufsförderung
Bouncken, Ricarda Barbara, (1995)
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Martin, Uta, (1999)
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Psychographic segmentation : psychological measures related to consumer behavior and lifestyle
Roberts, Donna, (2019)
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Schiffman, Leon G., (1983)
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Schiffman, Leon G., (1978)
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Schiffman, Leon G., (1987)
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