Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management

Cover -- Contents -- Preface -- Acknowledgments -- Chapter 1: Exploring Consumers Today -- Chapter 2: Consumer Impetus and Business Management -- Chapter 3: Decision Metrics for Competitive Business -- Chapter 4: Behavioral Patterns and Performance Appraisal -- Chapter 5: Measuring Consumer Involvement -- About the Author -- Index -- Adpage -- Backcover.

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Year of publication:	2018
Authors:	Rajagopal
Publisher:	New York : Business Expert Press
Subject:	Konsumentenverhalten \| Consumer behaviour \| Theorie \| Theory

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Extent:	1 online resource (198 pages)
Series:	Consumer Behavior Collection
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-947441-15-6 ; 978-1-947441-14-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012686601