Consumer behavior, trust, and electronic word-of-mouth communication : developing an online purchase intention model
Year of publication: |
[2018]
|
---|---|
Authors: | Di Virgilio, Francesca ; Antonelli, Gilda |
Published in: |
Social media for knowledge management applications in modern organizations. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-5225-2897-5. - 2018, p. 58-80
|
Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Virales Marketing | Viral marketing | Verhaltensökonomik | Behavioral economics |
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