Consumer behaviour : a European perspective
Michael Solomon, Gary Bamossy, Søren Askegaard
| Year of publication: |
c 1999
|
|---|---|
| Authors: | Solomon, Michael R. ; Bamossy, Gary J. ; Askegaard, Søren |
| Publisher: |
New York : Prentice Hall Europe |
| Subject: | Konsumentenverhalten | Consumer behaviour | EU-Staaten | EU countries | Europäische Union | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 589 S Ill., graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Includes index. - Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River, N.J. : Prentice Hall, 1998 |
| ISBN: | 0-13-751983-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000678127