Consumer Behaviour and Analytics : Data Driven Decision Making
Year of publication: |
2019
|
---|---|
Authors: | Smith, Andrew |
Publisher: |
Milton : Routledge |
Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Big Data | Big data |
Extent: | 1 online resource (217 pages) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-0-429-95336-1 ; 978-1-138-59264-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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