Consumer behaviour and digital transformation
Year of publication: |
2024
|
---|---|
Authors: | Gbadamosi, Ayantunji |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | Digitalisierung | Digitization | Entscheidungsverfahren | Decision-making procedure | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 online resource |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-003-24203-1 ; 1-003-24203-0 ; 978-1-003-83640-7 ; 1-003-83640-2 ; 978-1-003-83645-2 ; 1-003-83645-3 ; 978-1-032-14975-2 ; 978-1-032-14976-9 |
Other identifiers: | 10.4324/9781003242031 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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