Consumer behaviour and managerial decision making
Frank R. Kardes
| Year of publication: |
1998
|
|---|---|
| Authors: | Kardes, Frank R. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Theorie | Theory | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 505 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-321-00199-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000667544