Consumer behaviour and mobile TV services : do men differ from women in their adoption intentions?
Year of publication: |
2010
|
---|---|
Authors: | Constantiou, Ionna D. ; Mahnke, Volker |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 11.2010, 2, p. 127-139
|
Subject: | Mobilkommunikation | Mobile communications | Fernsehen | Television | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Österreich | Austria |
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