Consumer behaviour and private donations : the effect of marketing communication and the reputation of non-profit organisations
Year of publication: |
2020
|
---|---|
Authors: | Šebestová, Jarmila ; Šebestová, Dana |
Published in: |
Perspectives on consumer behaviour : theoretical aspects and practical applications. - Cham, Switzerland : Springer, ISBN 978-3-030-47379-2. - 2020, p. 319-338
|
Subject: | Consumer behaviour | Donations | Marketing communication | Reputation of non-profit organisation | Konsumentenverhalten | Nonprofit-Organisation | Nonprofit organization | Fundraising | Reputation | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
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