Consumer behaviour : South African psychology and marketing applications
Year of publication: |
2014 ; Second impression
|
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Other Persons: | Mpinganjira, Mercy (ed.) ; Dos Santos, Maria A. O. (ed.) ; Botha, Elrie (contributor) ; Du Toit, Danie (contributor) ; Erasmus, Alet (contributor) ; Maree, Tania (contributor) ; Mugobo, Virimai (contributor) |
Publisher: |
Cape Town, South Africa : Oxford University Press |
Subject: | consumer psychology | Konsumentenverhalten | Consumer behaviour | Südafrika | South Africa | Verbraucherverhalten |
Description of contents: | Table of Contents [gbv.de] |
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Ngwenya, Mthunzi A., (2012)
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Consumer behaviour : South African psychology and marketing applications
Botha, Elrie, (2019)
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Slazus, Barbara Jeanne, (2022)
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Consumer behaviour : South African psychology and marketing applications
Botha, Elrie, (2019)
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SMS - the niche marketing solution
Toit, Danie Du, (2003)
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Indicators of sustainable business practices : Woolworth in South Africa
Dos Santos, Maria A. O., (2013)
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