Consumer beliefs and brand usage
Year of publication: |
1985
|
---|---|
Authors: | Barwise, T. P. ; Ehrenberg, A. S. C. |
Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 27.1985, 2, p. 81-93
|
Subject: | Markenartikel | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Brand |
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