Consumer benefits versus product attributes : an experimental test
Year of publication: |
1988
|
---|---|
Authors: | Wu, Tsung-wen |
Other Persons: | Day, Ralph L. (contributor) ; MacKay, David B. (contributor) |
Published in: |
Quarterly journal of business and economics : QJBE. - Lincoln, Neb. : College of Business Administration, ISSN 0747-5535, ZDB-ID 859563-X. - Vol. 27.1988, 3, p. 88-113
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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