Consumer boycotts: Literature review and directives for future research
Year of publication: |
2008
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Authors: | Lindenmeier, Jörg ; Tscheulin, Dieter K. |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 78.2008, 5, p. 553-580
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