Consumer brand categorization and price quality evaluation
F. Bliemel ; M. Laroche
| Year of publication: |
1985 ; Rev.
|
|---|---|
| Authors: | Bliemel, Friedhelm ; Laroche, Michel |
| Publisher: |
Stuttgart : Poeschel |
| Extent: | 17 Bl. : graph. Darst. |
|---|---|
| Series: | Die Betriebswirtschaft / DBW-Depot. - Stuttgart : Pöschel. - Vol. 85,6,2 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Parallelt.: Verbraucherverhalten in der Markenwahl / F. W. A. Bliemel ; Michel Laroche |
| Source: |
Persistent link: https://www.econbiz.de/10004770074