Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Year of publication: |
1985
|
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Authors: | Church, Nancy J. |
Other Persons: | Laroche, Michel (contributor) ; Rosenblatt, Jerry A. (contributor) |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 6.1985, 3, p. 231-253
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Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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