Consumer-brand relationship : foundation and state-of-the-art
Year of publication: |
2013
|
---|---|
Authors: | Loureiro, Sandra Maria Correira |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 414-434
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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