Consumer-brand relationship quality : when and how it helps brand extensions
Year of publication: |
2014
|
---|---|
Authors: | Kim, Kyeongheui ; Park, Jongwon ; Kim, Jungkeun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 591-597
|
Subject: | Brand management | Brand relationship quality | Brand extension | Consumer judgment | Konsumentenverhalten | Consumer behaviour | Markenführung | Beziehungsmarketing | Relationship marketing | Markentransfer | Markenartikel | Brand | Markenimage | Brand image | Produktqualität | Product quality |
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