Consumer brand relationships: an investigation of two alternative models
Year of publication: |
2008
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Authors: | Breivik, Einar ; Thorbjørnsen, Helge |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 4, p. 443-472
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