Consumer brands as collateral : opportunities for asset-based lenders
Year of publication: |
2009
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Authors: | Sherman, Gerald ; Fine, Michael ; Gurwitz, Jonathan |
Published in: |
Commercial lending review. - New York, NY : Aspen Publishers, ISSN 0886-8204, ZDB-ID 1045467-6. - Vol. 24.2009, 6, p. 15-47
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Subject: | Kreditsicherung | Collateral | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Verbraucherkredit | Consumer credit | Kreditgeschäft | Bank lending | Markenimage | Brand image | Markenartikel | Brand |
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