Consumer buying decision towards MLM branded health supplement in Malaysia
Yan Chyuan Heng, Alex Hou Hong Ng
| Year of publication: |
2020
|
|---|---|
| Authors: | Yan Chyuan Heng ; Ng, Alex Hou Hong |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 14.2020, 4, p. 471-488
|
| Subject: | buying decision | consumer behaviours | direct selling | multi-level marketing | MLM | health supplements | Konsumentenverhalten | Consumer behaviour | Malaysia | Markenführung | Brand management | Gesundheit | Health |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2020.110767 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506102