Consumer buying decision towards MLM branded health supplement in Malaysia
Year of publication: |
2020
|
---|---|
Authors: | Yan Chyuan Heng ; Ng, Alex Hou Hong |
Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 14.2020, 4, p. 471-488
|
Subject: | buying decision | consumer behaviours | direct selling | multi-level marketing | MLM | health supplements | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Malaysia | Markenführung | Brand management | Direktmarketing | Direct marketing |
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