Consumer capitalism and brand fetishism : the case of fashion brands in Bulgaria
Year of publication: |
2011
|
---|---|
Authors: | Ermann, Ulrich |
Published in: |
Brands and branding geographies. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84980-159-2. - 2011, p. 107-124
|
Subject: | Mode | Fashion | Markenartikel | Brand | Verbraucher | Consumers | Systemtransformation | Economic transition | Bulgarien | Bulgaria |
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