Consumer capitalism : politics, product markets, and firm strategy in France and Germany

Gunnar Trumbull

The rise of consumer capitalism -- Consumption contested -- The organized consumer -- Consumer risk -- Consumer information -- Standards versus contracts -- Price and quality -- The consumer as citizen.

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Year of publication:	c 2006
Authors:	Trumbull, Gunnar
Publisher:	Ithaca, NY [u.a.] : Cornell Univ. Press
Subject:	Verbraucherschutz \| Consumer protection \| Konsumentenverhalten \| Consumer behaviour \| Vergleich \| Comparison \| Produkthaftung \| Product liability \| Werbebeschränkung \| Advertising regulation \| Produktqualität \| Product quality \| Produktmanagement \| Product management \| Innovation \| Frankreich \| France \| Deutschland \| Germany \| Produktsicherheit \| Product safety \| Verbraucherpolitik \| Verbrauch
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

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Extent:	VII, 186 S. graph. Darst. 24 cm
Series:	Cornell studies in political economy
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Bibliografie
Language:	English
Notes:	Includes bibliographical references and index The rise of consumer capitalismConsumption contested -- The organized consumer -- Consumer risk -- Consumer information -- Standards versus contracts -- Price and quality -- The consumer as citizen. 0603
ISBN:	0-8014-4382-2 ; 978-0-8014-4382-4 ; 9780801443824
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003182016