Consumer-CEO interaction as catalyst for business model innovation in established firms
Year of publication: |
2021
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Authors: | Cillo, Paola ; Priem, Richard L. ; Verona, Gianmario ; Zanella, Paola |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 241-253
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Subject: | Business model innovation | Consumers | Demand-side strategy | Established firms | Value creation | Geschäftsmodell | Business model | Innovation | Betriebliche Wertschöpfung | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management |
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