Consumer characteristics and social influence factors on green purchasing intentions
Year of publication: |
2014
|
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Authors: | Wang, Edward Shih-Tse |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 7, p. 738-753
|
Subject: | Collectivism | Environmental visibility | Green purchasing intention | Locus of control | Subjective norms | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
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